Sterling is a Data Scientist, Investor, and Chief Planning Specialist of S&S Global Family Office, a single family office specializing in investments in data science across multiple industries. He's passionate about ethics, family, work, learning, and specializes in investing, funding, innovation, business development, data science, and machine learning.

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Sterling is also the CEO of The Self Research Institute, a non-profit focused on personal informatics research and development of industry-leading software. Sterling’s passion for data arose when numerous family members improved their quality of life using their own health data. With 14 years in leadership roles and a Ph.D. candidate in personal informatics, his mission is to improve individuals’ quality of life internationally with research and development.